Are you building a product that customers will pay for?
When customers evaluate your software product, it will be easier for them to make a purchase decision if the software looks and feels like something they can use right out of the box. To get the most bang for your buck during the evaluation period, add these steps to your process:
- Understand who will be evaluating and using the product
- White label the product before the first demo (to make it look custom)
- Do as much as you can to get them as far as possible into the evaluation
In this video, I give some tips on how to build software that your customers will pay for.